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3 Ways to Help Internet Search Engines Find Your Web Site

By Lesley Peters

 

Looking for some fast and easy ways to have your rankings improve with Internet search engines?

1.         Have a Site Map

A sitemap is a separate web page on your website, intended to act as a website guide. It’s an HTML web page, (shorthand for HyperText Markup Language). A sitemap is a visual representation of your web pages so that visitors understand where they can go. It offers a second view to the links and tabs (navigation features) on your website. A sitemap is also called "guide," "overview," "index," and "directory."

A site map's main benefit is to give your audience an overview of the site, in a single glance. Your sitemap helps visitors navigate your site with ease. While your sitemap is mostly for helping your visitors to find any page on your website, it serves the double purpose of also helping Google and Yahoo search engines find you and your pages.

It should contain the links to all your web pages, laid out in a way that represents the page structure of your website. People search websites in different ways. Some people like to use:

  • Tabs and links
  • A search box (if you have one)
  • A site map
  • A combination of all 3 methods

Think about constructing your sitemap after you have made a list of all the pages you can include. Give each item on your list a meaningful name. How do you want people to search through your pages . . . alphabetically, or by using keywords that help sell your products and services the fastest?
Google helps its search engines find you when you tell them about your URL. See http://www.google.com/addurl/ for more information about sharing your web pages with them.

Whenever you add or change pages to your website, remember to update your sitemap for your readers, and for Google’s search engines to find you.

2.         Have a Website Glossary

Glossary pages that define key terms for your business niche create good traffic to your website. When you have a glossary of terms for your industry, you are on your way to showing your knowledge in your field.  If you begin by defining the top ten keywords for your business, you can start building an online glossary.

An online glossary of industry-related terms helps visitors learn more about your company and how you can support them and solve their challenges. Glossary entries explain words for your business: industry language, business processes, cross-cultural differences, and important actions or products.

For example, if you sell “thingamajig widgets”, consider creating a glossary entry for your special product.  At the end of the definition, have a link to the product catalog or description on the other internal web page on your site.

Example:

ABC Widget: A widget that helps you clean your carpets faster. See the ABC Company product page for a picture of our ABC Widget. 
Internet search engines love websites with internal web pages.  Your web ranking may improve, bringing you potential customers to learn more about your business.
A glossary can demonstrate that you are an authority on your topics. You may get other members of your industry linking to your glossary as a reference. External links to your website improve and help promote your expertise.

3.         Have a Product Catalog

Does your company want to use videos, reference guides, product sheets, or pictures that clearly identify, and set apart your product line?  You might sell distinct kinds of products, and even consider several different product catalog pages. You write a webpage that combines all available information about your product line, and put it in one easy-to-read location. You can tell your audience:

  • What your products look like
  • What your products do
  • How your products work

You can have an introductory paragraph or two explaining how the Catalog page is arranged. Make your text short, concise, and easy to follow. Some visitors love visuals: a thumbnail picture of your product, or a short video demonstrating its inner workings.

A product catalog page can link to your inner pages, where you have a full description of a product, pictures, videos, product sheets, specifications, and supplementary parts if they exist.

Amazon.com is masterful at this type of advertising.  They sometimes mention on a product page: “New for You” (while showing other products), or “Recommended for You” (showing additional products to buy).

Just like the site map or glossary described earlier, the search engines discover you easily with keywords on your Product Catalog webpage.

Adding product descriptions and videos to your Catalog is a simple way to help your readers decide if your product meets their needs. You’ll give them the details they need to make it easier to decide about buying from you.

Consider whether or not a table might be a visual aid for your readers to get an at-a-glance picture of what you have to offer. Tables let you arrange product types into separate sections.

Boxes with clear labels (think your keywords!) accentuate your different product types. And, search engines (Google and Yahoo) love keywords!

Add a More Information link on our catalog that goes to new web page. You may want to send them to your full description page, or to a shopping cart page if your visitor can buy directly from you.

Your customers will experience simpler and more convenient shopping experiences. On-line product catalogs product faster sales cycles, and fewer preliminary questions from prospects.

Try adding a site map, a glossary, and a product catalog to help your prospects understand you better, and search engines find you quickly!


 

 


 

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